We may receive a small commission for clicks or purchases made through our website or emails. This helps us fund the finds we share at no extra cost to you. Thanks for your support!
The jewelry industry continues to boom more than ever, with millions of orders happening online. Despite the ever-changing trends on the market, high-end charms, accessories, and trinkets still pull in buyers from across the globe, with the luxury jewelry market hitting a worldwide value of over 300 billion USD. In a competitive world of glam, here are some ways to make sure you can effectively sell your jewels online.
Presentation Is Everything
People want to see what they’re getting, especially when it’s a product like jewelry. They are inherently visual pieces that were made to be worn and seen, so it is more important for buyers to assure the quality and legitimacy of these items before purchasing them. Since online transactions leave the physical interaction of consumers and products until the end, the way to hook buyers into clicking on your offer is by using a good presentation.
For high-end jewelry, retouching services can provide a much-needed extra layer of care to ensure that each piece looks great in a way that permeates the screen (and just as good in real life).
Doing so can get rid of any dust or imperfections that may be on your products’ images, even if they are new (though this is also very helpful for antique pieces). The photography of your jewels will make all the difference. With proper lighting and angles, you can sell better. Achieving this is not only in the hands of a good photographer. But it is also in those who do the polishing and finishing touches.
Assess the Best Angle
This step focuses on how best to sell your jewelry and finding the best platform to do it on. Before putting your products up, it’s important to determine the actual value that the jewelry can go for. For instance, the Jewelers of America have set guidelines that encourage sellers to review their goods and consider whether an appraisal is necessary before making a sale. This can be very helpful if you are weighing whether it will sell as a completed piece or if you are banking on the value of its metals.
From there, you should look around for the best online space that can cater to your selling style and goals. A specific tier of jewelry would have it be wiser to create your own page. However, existing selling platforms can expose you to a wider audience if you are seeking more exposure and an established market.
Secure a Payment Portal
Payments can be a tricky thing, especially in the online market. Making use of a good payment portal is important to protect yourself from scams and unwarranted returns and losses. If you are putting your goods up on an online marketplace, make sure you assess the payment plans and policies it has. If you’re going about it on your own, scan around for useful payment portals you can make use of as a standard for receiving payment.
A good portal will also be more accessible and convenient for your consumers, making your business more reliable and helping you establish a loyal base. It’s always good to ensure, too, that you have trustworthy buyers who will pay what they owe.
With these tips, you can more smoothly traverse the vast industry of online jewelry selling.
